The model of benefit companies can reshape businesses, hence establishing a novel approach to frame economies also pushing towards social development.
When great shocks are considered, for instance wars, pandemics, and earthquakes, we all recognise the essential role of the state in facing the emergency, and of addressing the needs of the affected population.
During the earliest period following these types of disruptive events, the only available option is the state intervention. Indeed, people are relying on governments to resolve conflict and to manage emergencies.
Beside the fact that occasionally the trust in government could be misplaced, it is relevant to note that the state on its own cannot guarantee stability, peace, or social wellbeing over a long-term period.
In fact, considering a medium and long term period, beside to the role of the state, the private sector is called upon to create and support development, and to defuse any fragmentation or violent disruption of the community.
Whenever a broader temporal period is considered, the state take on the role of rule-maker and of guarantor of them, while private actors have to operate within regulatory framework in order to generate a lasting social value, and helping to reshape the rules when it is needed.
Among private actors, companies are those playing an important role in this process even though the creation of social value does not come automatically to them.
This is given by the fact that companies goal is to create revenue. The creation of private revenue does not equate the creation of social benefits, because social wellbeing does not come simply from a sum of private revenues.
In addition to that, oftentimes disutility and diseconomies for the community must be accounted for. The former case became clear observing the negative impact on environment.
Companies often generate profit while having a negative environmental impact. In specific cases, disutility generated can impact on founding principles of our society as on human right, justice, and peace.
The mismatch between social values and revenues does not need to be an unchangeable dynamic. Indeed, companies can play a role adding to their deed of partnership the objective of producing also social and common benefit.
Why? Companies have to be aware on the fact that they exist, operate, and scale-up within a given territory, whose wellbeing and prosperity could be considered as an asset for them as well.
When companies contribute to the wellbeing of the territory over which are operating, they are indirectly enriching their own future human and social capital.
In this regard, it does exist a virtuous nexus among revenues, communal benefit, and the overtime company survival. Unfortunately, companies embracing this explicit dual goal, are not yet regulated by the legislation.
Some years ago, and only in some States of the USA, benefit corporations were introduced, but the very first sovereign nation to establish a specific regulation for these type of firms was Italy in 2016 – Società Benefit.
Benefit corporations are therefore a new legal form of business, introduced in Italy by law no. 208 (paragraphs 376 to 383 and annexes 4 – 5), which entered into force on 1 January 2016.
The shareholders have to choose a common good to be pursued.
(i) Governance. Evaluation of accountability and transparency;
(ii) Workplace environment for employees
(iii) Dialogue, cooperation and relations with stakeholders in the light of a comprehensive vision of local development
(iv) Environment and sustainability. Once chosen the common good to be pursued the management of a benefit company has to choose some metrics to evaluate and measure the social impact.
The metrics have to not be developed by the management. In practice, the management – in particular a benefit officer – chooses some metrics which do fit the purpose of the firm from the set of standard metrics developed by research centres, universities or other institutions.
Such impact evaluation has to be added to the economic balance sheet and disseminated. In practice, Benefit companies contribute to local development by pursuing a common good which is transparent and it is also communicated to a community of stakeholders.
In particular, the Colombian case is interesting because it clearly exemplifies what it has been discussed so far.
Indeed, one of the main causes which have featured the period elapsing from the Colombian civil conflict to the 2016 peace agreement signed with FARC (Revolutionary Armed Forces of Colombia), was the severe level of inequality in wealth distribution, and the consequently high level of poverty affecting a broad section of the population.
The Colombian law on benefit companies sets out objectives concerning the wellbeing of workers, social equality, and environmental protection. The Colombian President on the fall of 2019 stated recognised that these firms can support peace building.
In other words, Colombia recognised to the private sector the role of changemaker, social improver, and peacebuilder.
Finally, what can be maintained is that the model of benefit companies can therefore contribute to reshape businesses, hence establishing a novel approach to frame economies also pushing towards social development and peace.
The views and opinions expressed in this article are those of the author and do not necessarily reflect the views of Vision of Humanity.