Slacktivism feeds the hungry?


The following post is from PolicyMic.

Online activism, much like the millennials known for it, suffers from a bad reputation.

Dubbed “slacktivism,” social media activism — from “liking” an organization on Facebook to sharing a video on Twitter — often has been dismissed as pointless. Cynicism about slacktivism even inspired recent campaigns by Unicef Sweden and Crisis Relief Singapore in which the organizations ask for money, not Facebook love.

But what if your Facebook “like” actually did feed a hungry child?

The United Nations World Food Programme (WFP) is the world’s largest humanitarian agency. Every year, WFP feeds 100 million people in 80 countries. From Syria to the Congo, WFP staff risk their lives every day to help the hungry.

To continue its work, WFP needs money. But it also needs the support and engagement of people across the world. Its latest Facebook campaign highlights the necessity of both.

“You will NOT feed this hungry child by liking the World Food Programme on Facebook,” reads the campaign’s tagline. “But our partner Royal DSM will.”

Until August 8, for every Facebook “like” from a supposed “slacktivist,” WFP will provide a nutritious meal to a child in need. And each “like” engages another advocate in the global movement against hunger. Because without the concern and commitment of people across the world, WFP says, hunger cannot be ended.

As WFP Social Media Editor Justin Smith recently wrote, “That's why we care about how many fans we have on Facebook… Each time that number grows, we have a new opportunity to tell someone who can make a difference about the work that we're doing and the help that we need.”

So what are you waiting for? With one simple click, you really can feed a hungry child.

Check out the World Food Programme Facebook Campaign

Related Articles

Blogs and Bullets

New media, such as blogs, Twitter, Facebook, and YouTube, have played a major role in episodes of contentious political action.


ICTs and Conflict Prevention

New research on the role of ICTs in preventing violence.


Social Media and the Syrian Conflict

New report from USIP looks at the role social media can play in Syria's brutal conflict.


Contact us

Vision of Humanity is an initiative of the Institute for Economics and Peace (IEP). IEP have offices in New York and Sydney. For more specific inquiries related to the peace indexes and research, please contact IEP directly.

General enquiries: info@economicsandpeace.org
Data request: info@economicsandpeace.org
Media: media@economicsandpeace.org

Sydney office

PO Box 42, St Leonards,
NSW 1590,
Sydney
Australia
Tel: +61 2 9901 8500

New York office

3 East 54th Street
14th Floor
New York, New York 10022
USA
Tel: +1 (646) 963-2160

Job opportunities and internships are listed on the Institute for Economics and Peace website. See them here.

Contact us